Women of Skift Spotlight: Melissa Carter, Director of Brand Creative Operations

The Women of Skift Spotlight series highlights the inspiring women behind Skift, offering members of Women Leading Travel a closer look at the leaders shaping our organization. Through short, candid conversations hosted by Women Leading Travel's Elisabeth Segura, the series explores the experiences, perspectives, and leadership journeys of the women helping drive Skift’s work across media, events, and community.

Each episode offers a behind-the-scenes look at the people and ideas influencing the future of our company, from creative strategy and storytelling to innovation across the travel industry. These conversations create space to share insights, lessons learned, and the moments that have shaped each leader’s path.

Our first episode features Melissa Carter, Director of Brand Creative Operations. Watch the interview below, and keep an eye out for future installments as we continue to spotlight the women across Skift whose work and leadership are helping shape what comes next.