Skift
Destination Experience: Driven by Data, Inspired by Travelers
Destination Experience: Driven by Data, Inspired by Travelers
“Brands should be using technology to enable the user experience by strategically plotting the data points and feeding in with relevant content, and, crucially, leading with the user. Get that right and companies can move forward with greater resilience, pivot faster to reach new customers or work better with existing ones, and be ready for the next thing that’s coming.”
Reuters Events: Travel launched its first 2022 Travel report titled Destination Experience: Driven by Data, Inspired by Travelers. This report features expertise from senior leaders at IHG Hotels & Resorts, Visit California, AIR MILES, and Appnovation.